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Welcome to the Brand Experience Blog, a place where every season, story and lesson comes to life! This is your community where business gets personal, and growth is a journey we embrace together. More than just a blog, it’s a dynamic community for those infusing their business with passion and lives with purpose.


the brand experience

Discover the transformative power of copywriting in business with our top formulas. Learn how to craft compelling content that converts, whether you’re aiming for more subscribers, clients, or fans. Ideal for entrepreneurs and marketers seeking practical, effective writing strategies.

December 24, 2023

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Striking the Perfect Content Balance

When it comes to content marketing, there’s a delicate dance between giving away valuable insights for free and offering premium, paid solutions. Imagine your content as a symphony, with each note contributing to the overall harmony of your business. At the heart of this symphony is the balance between free and paid content—a balance that can make or break your content strategy.

Early in my content marketing journey, I fell into the common trap of giving away everything for free, hoping it would lead to business success. But as I quickly learned, there’s a sweet spot where free content entices, engages, and builds trust, while paid content delivers transformative value. In this blog, I’m going to unveil the strategies that turned my content marketing from a mere audience-building tool into a revenue-generating asset.

Join me as we explore the power of both free and paid content, their distinct roles in your content strategy, and how they work together in perfect harmony to serve your audience, boost engagement, and increase revenue.

Balancing Free vs. Paid Content: Content Strategies to Grow Your Business

December 11, 2023

Denise Borrelli

meet the blogger


Before we get any further…Hi! I’m Denise Borrelli
I’m passionate about helping creative entrepreneurs navigate the complexities of the online business world with simple, strategic and scalable solutions that serve their mission.

Here you will find authenticity and strategy at the core of everything we share. I’m allergic to average, and I thrive on innovation and genuine connection, so if that resonates with your, you’re in the right place and we’re going to have a lot of fun together!

Join me as we dive into the nitty-gritty of building a brand that stands out, telling stories that captivate, and creating experience that resonate. At the heart of it all is living your best life. Buckle up - because around here, we do things differently, with heart, hustle, and a whole lot of strategy!

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